D&I Design × Baytonia
First Edition · Five Regions
One story told in five languages — Najd, Hejaz, the North, the South and the East. Each region is a chapter of the collection: its character, materials and colors become contemporary furniture.
The Design Question
How would a Saudi designer interpret the identity of a place if it were transformed into a furniture piece?
The Collaboration
A partnership between D&I Design and Baytonia Furniture — turning the identity of Saudi places into a contemporary furniture collection, from moodboard to final direction, without copying heritage directly.
The Method
Five chapters repeated in every region — from moodboard to final direction.
Visual references, colors and atmosphere of the region.
What the region stands for, and how it becomes a piece.
Form studies from idea to direction.
Materials, fabrics, metals, finishes and details.
The final visualization of the piece or collection.
Chapters of the Story
01
Character of the Region
The calm of mud-brick desert forts — a slow rhythm, bright light and deep shade.
From Place to Piece
Monolithic, stepped volumes in sand tones with sharp shadow lines — quiet luxury without ornament.
Color Palette
Materials & Finishes
02
Character of the Region
A sea-and-port character — humid breeze, light reflected on water, coral depth.
From Place to Piece
Breathing surfaces and marine materials, contrasting sand tones with turquoise depth.
Color Palette
Materials & Finishes
03
Character of the Region
Open desert and wind-carved rock formations — a vast horizon and silence.
From Place to Piece
Sculpted, rock-like volumes with soft edges as if weathered by wind.
Color Palette
Materials & Finishes
04
Character of the Region
Green mountains and terraces hanging in mist — life that climbs with the rain.
From Place to Piece
Stepped, terraced layers with a dense weave in grass and burnt-clay tones.
Color Palette
Materials & Finishes
05
Character of the Region
Al-Ahsa oasis — millions of palms around flowing springs, and Hasawi crafts passed hand to hand: pottery, weave and Gulf pearl.
From Place to Piece
Surfaces echoing palm fronds and potters clay, in tones that move from oasis green to spring turquoise and coastal salt.
Materials & Finishes